Hosted Email Options

The options for freelancers who do client work in regards to hosting websites is much simpler than finding the right email solution. While I’m a big fan of LiquidWeb for any managed solution. I’m personally a bit more of a tinkerer who likes a little more control over the hosting environment. I use either and run an Nginx-based solution or utilize ServerPilot with DigitalOcean to provide a more locked-down PHP/WordPress setup.

But when it comes to email… that’s where the possible problems begin.

Why is Email Hosting a Big Deal?

First off, we should treat our web hosting environment with great care because this is the frontline, the “storefront” of our business. We need to do everything in our power to not compromise the integrity of our web hosting area. One of the easiest ways to jeopardize our website is by having some of the emails sent from the same server as our website labeled as SPAM. It could be because someone doesn’t remember signing up for our email list or they don’t like you anymore and instead of de-friending you on Facebook they simply start labeling your emails as SPAM. Whatever the reason, once your IP address associated with the server your website is being hosted on is tagged as a SPAM originator then it because a much larger mountain to climb to fix SEO and other associated problems.

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